- Title
- Arbuckle's Illustrated Atlas of Fifty Principal Nations of the World
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- Date
- 1890
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- Creator
- ["Arbuckle Bros."]
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- Description
- An atlas with exauisite illustrations and brilliant color designed to advertise Arbuckle's Coffee. Printed on loose pages originally held together with twisted string tie maps surrounded with representative scenes of each country. The front pictorial wrapper has a map of Egypt plus the western hemisphere with numerous cherubs around the bottom. The atlas has 12 sheets, each with four chromolithographic maps. The Arbuckle Bros. Coffee Company began to include advertising cards, commonly referred to as "trade cards" in packages of their coffee. The Arbuckle Company created a series of very desirable images. They then encouraged their customers to collect the entire series of cards and to trade cards with their neighbors in order to complete their sets. Thus, "trade" cards began to evolve into "trading" cards. The rear wrapper has a map of Brazil plus a view of the Arbuckles factory and two finely dressed women enjoying Arbuckle's coffee.
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- Form/Genre
- ["World atlases"]
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